Six Steps to Successful Investing Video Series

Step 1: Accept the Price

Every day we happily pay the market price for all sorts of goods and services. But many of us see the financial markets differently. We assume, for example, that shares are either undervalued or overvalued. We try to be clever and buy before prices rise and sell as they're about to fall. But academic research has consistently shown that markets are actually very efficient. It's all down to what statisticians call the wisdom of the crowd.

Step 2: Beware the Market Gurus

We explain that the problem with most financial commentators is they have a woeful record of success. Our video Beware of Market Gurus highlights the dangers.

Step 3: Control Your Costs

The fund industry and the media like to make investing seem exciting. They typically focus on performance - the possibility of striking lucky and earning big returns. Truth is, there is no magic wand.

Step 4: Spread Your Risk

We're always amazed how many investors - even professional ones - neglect the conventional wisdom ... never put all your eggs in one basket ... despite it being seemingly common sense.

Step 5: Be Disciplined

We explain that, while there are good years and bad years for global markets ... in the long term it pays to stay invested in a diversified and disciplined portfolio.

Step 6: Stay Balanced

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